To teach customers how to improve their cyber security skills, RBC launched the 6 Second Rule— a digital content series that teaches Canadians how to stop, think, and stop a phishing, vishing scam before it starts.
You’re the public. We’re for you.
To unveil Public Mobile’s new brand they set out to prove to the public that when they ‘say we’re for you’ they mean you Toronto.
So we turned over our ad space to let the public share some social PDAs with the world.
People used our hashtag far and wide for a chance to share the love publicly.
“Dave’s Killer Bread has a killer origin story. After spending 15-years in prison, its namesake Dave Dahl reinvented himself by learning how to bake. To bring this rich brand story to life and create an authentic connection to consumers, we created Club Fed - a pop-up sandwich shop in the heart of Toronto’s bougiest neighbourhood that didn’t just serve meals, but second chances.
Staffed entirely by ex-cons and with a menu created by the infamous Marc Thuet of ‘Conviction Kitchen’, this two week restaurant and Uber Eats experience was visited by thousands and shared by millions online. With over 40 million earned impressions alone, including coverage on Canada’s national news, Club Feb has started a dialogue about rehabilitation in our prison systems rarely talked about. And with half of all proceeds going back to local charities The Bridge and Sketch, breaking bread at Club Fed has helped to feed more than bellies. It’s fed someone else’s potential. ”
Heinz loves burgers. Burgers love BBQ.
A custom BBQ just for burger lovers put retail demand for Heinz at a summer high.
Limited edition BBQs by Weber turned Heinz summer displays into a showstopper that had customers clamouring to add the Burger Buddy BBQ to their backyard accessories.
Two gamers attempt to take on every game on the XBOX Game Pass in a man v man v machine test of wills, gamer prowess and ability to eat some pretty gross stuff.
The saga continues.
The shocking conclusion.
Social content for Peace Tea built the brands fanatical Canadian following with custom animation, social contests and sharable gifs Gen Z jumped on.
When the Reds made it to the World Cup, Budweiser and TFC fans came together for a Red Christmas.
In 2016, Toronto Football Club ended their season a penalty kick away from being World Cup Champs. Diehard fans were heartbroken.
In 2017, the Reds rewarded their loyalty— taking the team to the cup again for a December rematch with their rivals.
Budweiser rallied fans with a Christmas carol to our beloved Reds as Toronto FC finished their season with the domestic treble; the MLS Cup, Supporters' Shield and Canadian Championship.
Here’s to redemption served cold.
To launch the new A-Class in Canada, Mercedes threw a party that took guests on a journey.
Ambient media, music, lighting projections even food and staff uniforms changed frequently to transform the entire party theme one moment to the next as we took guests through a day in the life of an A-Class driver.
‘Hey Mercedes’ activates the vehicle’s smart console, so to show off these voice activated capabilities the tag ‘Hey, Mercedes’ played a key role in on site branding and engagements.
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U by Kotex uniquely real approach to feminine hygiene drove incredible brand awareness and earned loyal fanship through a digital content series that modernized the OG vampire: Carmilla.
The series garnered international attention and a massive fandom on tumblr that shared their love for the brand through engagement from fanart to viewing parties long-term brand loyalty.
OFF! showed Canadians there’s an easier way to enjoy the great outdoors without being accosted by mosquitos.
Kleenex set out to see if a packaging innovation could inspire people to share a much need tissue.
The world’s best known brand of dry shampoo gave music fans a much needed refresh at multi-day music festivals.
Limited edition monster bottles and in-store displays turned the soda aisle into the Flavyard for Halloween.
Hellmann’s Real Food Movement rolled up to the CNE— a destination known for indulgent fare— with a food truck that serves and grows real food.
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Real Beauty Can’t Be Labeled
Now more than ever the definition of beauty is changing. In part due to Dove’s heritage campaign.
While consumers respond positively to the brand’s powerful message the brand is lost at shelf amongst the beauty aisle clutter.
Instead of obscuring the brand and promise behind pack-flashes and shallow claims we stripped away the empty promises to remind people that real beauty cannot be labeled.
